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SmartLogic: e-Commerce Store

Overview

Smart Logic is a new e-commerce store dedicated to providing customers with the latest products from the world of technology, including high-quality gadgets, devices, and equipment that cater to a wide range of needs, from leisure and sports to professional applications. Recognizing the importance of a seamless and intuitive user experience, Smart Logic has heavily invested in creating an online shopping environment that sets it apart from competitors, allowing customers to easily find, compare, and purchase products online.

 

The partnership between Smart Logic and Smotrow Design was a strategic move aimed at leveraging the design studio’s expertise in UX/UI design, deep understanding of the process of building products, and the studio’s unique style of work. By inviting us to design the entire platform, Smart Logic ensured the website would be both visually appealing and exclusive, as well as highly functional, ultimately leading to increased user satisfaction and more sales.

We have created a seamless experience, blending aesthetics and functionality for an enjoyable user experience.
Nikita Smotrov,
Head of Design at Smotrów Design

Crafting a user-centric e-commerce platform

With a focus on attracting and retaining a loyal customer base, our top priority was to enhance all aspects of SmartLogic’s e-commerce UX while simultaneously crafting a unique and engaging brand experience. 

Our design approach facilitates product discovery and streamlines the browsing and checkout processes, ensuring a seamless experience for the customers. Additionally, we introduced an improved product filtering system to accommodate a variety of user habits and preferences.

Full page main of a smartlogic e-commerce store

By emphasizing user-centered design and adapting to the evolving needs of the modern shopper, we have created a digital experience for SmartLogic that showcases its extensive range of products and simplifies and enhances the overall shopping experience for people. 

search ui created by smotrow design for the smartlogic store
Categories of the SmartLogic created by Smotrow Design


Simplified Elegance

By combining clean interface, typography, and a minimalist color palette, we created a visually appealing interface that emphasized the innovative and simple nature of the store’s inventory. 

The UI design also prioritizes ease of use and seamless navigation, ensuring that users can effortlessly explore and interact with the platform. Subtle animations and micro-interactions were incorporated to provide a sense of sophistication and responsiveness, while carefully placed visual elements guide users through the browsing and purchasing process. The result is a sleek, technologically-driven UI that sets the stage for an exceptional user experience.

product list ui with product images, filters and sorting on Smartlogic designed by Smotrow Design
Sorting ui on smartlogic
a woman browsing products on smartlogic.com.ua created by smotrow design
product list on smartlogic by smotrow.com
Filters UI on SmartLogic designed by Smotrow Design
filter ui in the smartlogic's interface


Product page

Our team conducted thorough research and analyzed vast amounts of data gathered from the world’s leading e-commerce platforms and marketplaces, making certain that we incorporated best practices into our product page design.

By designing a versatile and adaptive page that seamlessly accommodates an extensive variety of product information, we maintained design consistency and structural integrity. This innovative template empowers sellers to showcase diverse product details, including captivating descriptions, precise specifications, and vivid images, all without compromising the harmonious layout of the product pages.

Our primary goal was to create a comprehensive product page with a consistent structure, ensuring that all product pages maintained a uniform appearance regardless of the specific information provided by sellers.  

The resulting product page is simple yet highly user-friendly, allowing customers to effortlessly navigate and interact with the content. The streamlined design makes it easy for users to purchase a product and proceed to checkout, while the ability to change product characteristics directly on the page further enhances usability. 

In addition to these features, we integrated a wide range of options to cater to diverse customer needs, including credit, pay by parts, related products, accessories, product characteristics, and more. These thoughtful additions demonstrate our commitment to delivering an unparalleled UX/UI design that not only meets but exceeds customer expectations in the highly competitive e-commerce landscape. 

 

product page ui of smartlogic created by smotrow design
macbook pro standing on wood with an opened smartlogic website in it
a product added to the basket for purchase on smartlogic.com.ua


The final step…

For the final phase of the shopping experience, we designed a user-friendly checkout process that guides customers through each step with ease. By breaking down the process into simple, intuitive stages, we have made it effortless for users to complete their transactions. On the right, customers can view their final price, with all discounts and coupons applied, making the process transparent and straightforward.

the checkout process on smartlogic designed by Smotrow Design
choose the address ui on the smartlogic platform
a man is working with the smartlogic platform


Exclusive Craftsmanship for the Digital Age

Smotrów Design is a dynamic design and technology firm that values the power of collaborative partnerships. We excel at implementing our innovative design solutions in real-world applications, fostering success for businesses across industries. To discuss your project with our team, please get in touch with us at smotrow@hotmail.com.

Get in touch

We are always open to new projects and challenges. If you want to discuss a project, write us at smotrow@hotmail.com or fill out the form here.

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