Overview
The global renewables industry is growing fast, offering huge potential for those who aim high and make bold decisions. Companies intent on playing a leading role in this burgeoning industry must establish strong, trustworthy brands to thrive in a highly competitive market.
In our recent collaboration with Enrocks, a leading developer of renewable energy projects at the forefront of conceptualizing, developing, owning, and operating renewable energy plants in emerging markets, Smotrów Design crafted a compelling corporate website to power the company’s growth. Furthermore, our team created a vibrant yet professional brand identity to reflect Enrocks’ commitment to providing the best sustainable energy solutions. Through this partnership, we have successfully aligned Enrocks’ digital presence with its mission, reinforcing its position as a trailblazer in the renewable energy sector.
View the website live at enrocks.com
Navigation
When a website has a multitude of pages and categories, seamless navigation is an essential element to ensure a seamless user experience. That’s why our team designed a user-centric navigational system that provides easy access to any page using the header, “breadcrumbs”, and various links throughout the website. We also utilized motion design to create micro-animations and give the website an elevated sense of refinement.
Logotype
We created a vibrant and simple logotype, symbolizing the core elements of the business: solar, sun, and wind. It’s minimal yet bold, memorable yet discreet, reflecting the core values of Enrocks. This highly scalable and versatile icon was carefully crafted to stand alone or integrate into various applications. The color palette is warm and vibrant, capturing a sense of movement and dynamism, akin to the sun’s rays and the ever-changing patterns of the wind.
Typography
To establish a coherent and uniform brand identity across all touchpoints, the Smotrow Design team was determined to choose one exclusive typeface for all channels. The selected typeface needed to be distinctive and timeless, ensuring its applicability for years to come in various new contexts. The TWK Lausanne typeface became the natural choice. Employed across the website, stationery, and other communications, it serves as a significant yet subtle element of the brand’s identity.
Exclusive Craftsmanship for the Digital Age
Smotrów Design is an independent design and technology firm that highly values the power of collaborative partnerships. We specialize in implementing our innovative design solutions in real-world applications, fostering success for businesses across various markets and industries. To discuss your project with our dedicated team, please don’t hesitate to get in touch with us at smotrow@hotmail.com.
Project team:
Nikita Smotrov
Illia Nikulin
Anton Martynets
Marina Ustovinina
Vlada Fedorchuk
Yulia Nekrasova
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